Brand & social consultant
Hi there!
I’m a Brand and Social consultant with 11 years’ experience delivering end-to-end brand campaigns, partnerships and social storytelling for design-led and lifestyle brands.
I began my career as one of the first hires in ASOS’s social media team, helping launch new platforms and scale visual channels to over 1M followers. Since then, I’ve led global brand strategy, creative direction and multi-channel campaigns across fashion, beauty, travel and wellness, working across markets and teams to build brands that connect and grow.
Brand positioning, messaging and tone of voice, campaign and go-to-market strategy, audience insight, and storytelling that builds connection and clarity.
I SHARPEN YOUR BRAND
Social strategy, content planning, community-led thinking, channel growth, performance optimisation, and content systems that drive engagement and loyalty.
I GROW YOUR SOCIALS
Shoot concepting and production, on-set creative direction, hands-on content creation, campaign launches, influencer and partnership strategy, from idea through to delivery.
I RUN YOUR PRODUCTION
the quick version
Scaled social platforms to 1M+ followers
Delivered campaigns driving significant commercial impact
Led global brand and multi-market campaigns
11 years across brand, social and content
BRANDS
I’ve worked with
a couple of things I’VE WORKED ON
Carbon Theory
Scaling a challenger brand
Led brand and marketing end-to-end across social, CRM and retail, working closely with the founder to connect storytelling with performance.
• +273% revenue growth
• +104% traffic, +31% retention
• Grew Instagram by +20k in 12 months
• Expanded into international markets
max factor
Creative campaigns and partnerships
Led social-first campaign development and execution across all markets, from concept through to delivery.
• Delivered multi-channel campaigns across global audiences
• Delivered live event coverage and live stream content in real time
• Created social-first content across key platforms
ASOS
Building social from the ground up
Part of the early social team, launching new platforms including Snapchat, and shaping ASOS’s visual identity across channels.
• Scaled platforms to 1M+ followers
• Launched Snapchat, growing to 50K in 6 months (72% open rate)
• Grew @ASOS_Menswear to 100K in 10 months
KIND WORDS
“Ellie's one in a million - her larger than life personality is infectious. She is immensely passionate about the social space and her involvement in it. Whilst at ASOS, she single-handedly created all the assets, defining the creative identity for both ASOS and ASOS_Menswear Instagram (the two platforms where we saw the most success!).”
Sedge Beswick
Consultant, Former Manager at ASOS
“Ellie brings a rare combination of strategic thinking, creativity, and genuine passion for the brand she works with. She has an exceptional ability to build messaging that feels authentic, engaging, and commercially effective. She’s organised, proactive, and genuinely fun to work with — any brand would be lucky to have her as part of their team.”
Philip Taylor
Founder, Carbon Theory
Let’s work together
I work with brands and founders to translate brand thinking into social ideas, campaigns and content that people actually want to engage with. Does that sound like you?